Raves/Alternate Revenue Streams
International Game Developers Association
< Raves
- Free-to-Play model:
- Korea: move away from subs
- EA FIFA (600k users < month)
- How will "free-to-play" business models affect the gaming landscape in the West?
- With free-to-play, the price is right
- Activision: >$1m CoD2 item sales
- Xbox Live Marketplace Surpasses 50 Million Downloads
- Jim Ward, president, LucasArts...
- Ads...
- Runescape: hybrid... 9m players
- Ref: Casual Games white paper
- Episodic Content
- Analyst: Digital Game Sales 22% Of Market By 2010
