Raves/Alternate Revenue Streams

International Game Developers Association

• Free-to-Play model:
  • Korea: move away from subs
  • EA FIFA (600k users < month)
  • How will "free-to-play" business models affect the gaming landscape in the West?
  • With free-to-play, the price is right
  • Activision: >$1m CoD2 item sales
  • Xbox Live Marketplace Surpasses 50 Million Downloads
  • Jim Ward, president, LucasArts...
• Ads...
• Runescape: hybrid... 9m players
• Ref: Casual Games white paper
• Episodic Content
  • Valve Evaluating Future of Episodic Content
  • Why Bother With Episodic Games?
• Analyst: Digital Game Sales 22% Of Market By 2010